Marketing strategy of Oppo and Vivo mobile company

Marketing strategy of Oppo and Vivo mobile company

Oppp and vivo now a days are trending due to marketing strategy..
Whenever you go especially any mobile phone shop there are always a banner of oppo and vivo phone..
Oppo and vivo already spend more than Rs 2100crore behind marketing in India to overtake Samsung.
Where oppp has been the third highest selling phone in the world after iPhone 7 and iPhone 7s. In India oppo and vivo are fighting out the battle with oppo promoting cameras and former promoting camera and music.
In India now a days selfie craze is running.. Oppo and vivo mostly concentrate on selfie in its advertising. With Indian audience growing love for selfies oppo and vivo are doing quiet well in the Indian market..
Now the main point is that why the strategy is successful :oppo vivo and one plus are the own by the same parent company is very well plan marketing.

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